Smith & Wasden
On a mission to serve up creative, quality country wear you can count on wash after wash. Based in Georgia, Smith & Wasden prides itself on delivering custom, country apparel for men, women and kids. Looking to expand their offerings nation wide, they needed an e-commerce website to promote their wares that still had the country feeling their tradeshow booths give. This lead the design in the direction of rugged textures, sturdy typography and earth tone colors. Certainly on the masculine side, the navigation is simple and straightforward allowing for easy browsing and purchasing.